Brand

The first page humans ever wrote on became our name.

Our logo, colours and typefaces, and how to use them well. Everything you need to write about us or work with us, in one place.

Version 1.0 Updated October 2026 ZIP · SVG · PNG
Bardiyah mark
The papyrus umbel Cyperus papyrus
01 Story

From the banks of the Nile, to your screen.

About five thousand years ago, on the banks of the Nile, an ancient Egyptian looked at a plant growing in the water and saw something no one had seen before. They cut its stems, laid them side by side and pressed them flat, making a surface you could write on. That was the birth of papyrus.

On papyrus, the Egyptians wrote down their medicine, astronomy and mathematics, their stories, their poems and the small details of their days. Because they wrote, their ideas reached us thousands of years later. A civilisation is not remembered only because it was great. It is remembered because someone chose to write it down.

Today, a content creator does the same thing. They carry an idea, write it, and turn it into something people see and remember. That is why we called the platform Bardiyah, the Arabic word for papyrus: the place where your idea begins, takes shape, and goes out into the world.

Every great idea
started on a page.
The Bardiyah way
c. 3000 BC

Egyptians were writing on papyrus around three thousand years before the common era.

Paper

The English word paper comes from papyrus, the name of the plant.

Lower Egypt

In ancient Egyptian art, the papyrus plant was the emblem of Lower Egypt.

Bardiyah mark
02 The mark

The papyrus umbel: one idea, branching out.

Our mark is drawn from the head of the papyrus plant as it opens. Every strand starts from a single point at the base and spreads upward. Content works the same way: one idea grows into scripts, episodes and posts that reach people.

The point
The beginning. One idea, in one moment.
The strands
The content that grows out of the idea.
The gold
From the pale colour of papyrus to the deep brown of Nile silt.

It also reads as a sun rising over the horizon, because every new piece of content is a new beginning.

04 Space and size

Give the logo room to breathe.

Keep clear space of at least x on every side, where x is half the height of the mark. Nothing goes inside that space: no text, no image, no edge.

Bardiyah

Minimum size

Below this size the logo loses clarity. Use the mark alone when space is tighter.

Bardiyah
Full logo
24px on screen · 8mm in print
Bardiyah mark
Mark only
16px on screen · 5mm in print
05 Usage

How the logo looks its best

Bardiyah
On papyrus
Bardiyah
On ink
Bardiyah
One colour on gold

And how we never use it

Bardiyah
Do not stretch or squash it
Bardiyah
Do not change its colours
Bardiyah
Do not add shadows or effects
Bardiyah
Do not rotate it
Do not swap the mark and the word
Bardiyah
Do not place it on busy backgrounds
06 Colour

Colours of the Nile and papyrus.

A warm palette taken from papyrus, its ink and the silt of the Nile. Light and dark do most of the work; gold is an accent, used with restraint.

Primary colours
#F6F1E9
Papyrus
Main background in light mode
RGB 246, 241, 233
#171310
Ink
Text and dark backgrounds
RGB 23, 19, 16
#C69B62
Papyrus Gold
The mark and key accents
RGB 198, 155, 98
#8F6B42
Nile Silt
Buttons and links
RGB 143, 107, 66
Supporting colours
#0E0B09
Nile Night
Deepest background in dark mode
RGB 14, 11, 9
#EFE7DA
Sand
Surfaces and cards
RGB 239, 231, 218
#E3C79C
Pale Gold
Gradient start
RGB 227, 199, 156
#D9B98A
Text Gold
Accent text on dark
RGB 217, 185, 138
#6E5130
Clay
Gradient end
RGB 110, 81, 48
#5E5245
Muted Text
Secondary text on light
RGB 94, 82, 69
Papyrus gradient
#E3C79C → #6E5130
For the mark only. Never as a background behind text.
Balance
60% Papyrus or ink
30% Sand and surfaces
10% Gold
07 Type

Two typefaces, one family.

We use the Thmanyah typefaces in Arabic and English: a classic serif for headlines, and a calm, clear sans for everything else.

Thmanyah Serif Display
Headlines and the logo
Font page
Aa أب

Create with a system, from idea to publish.

Regular 400 Bold 700
Thmanyah Sans
Body text and interface
Font page
Aa أب

Bardiyah brings the whole content journey into one place, so you can write your idea, organise your projects and work with your team without jumping between apps.

Regular 400 Medium 500 Bold 700
Type scale
From idea to publish
Display Serif 700 · 56 / 1.25
All your tools in one place
Section Serif 700 · 36 / 1.3
Write your script with AI
Subhead Sans 700 · 22 / 1.4
Clear, comfortable text anyone can read.
Body Sans 400 · 18 / 1.8
Edited two minutes ago
Caption Sans 500 · 14 / 1.6
Fixed rules
1234567890
Western numerals everywhere, including inside Arabic text.
No diacritics
Arabic headlines carry no diacritics, and words are never abbreviated.
No long dashes
We use commas and colons instead of long dashes.
08 App icon

The app icon.

The mark alone inside a rounded square, on one of three approved backgrounds. Never add text or a frame.

Black
Black
PNG
Dark
Dark
PNG
White
White
PNG
From the App Store to the browser tab
120px
80px
60px
40px
32px
16px
09 Voice

We write the way we talk.

A brand is not only how it looks, it is also how it speaks. This is Bardiyah in words.

Simple
Plain, everyday words anyone can follow.
We say Write your idea now
We avoid Commence the composition of your content
Story first
We open with a moment the reader knows, not a dry definition.
We say You recorded a whole episode, then heard the echo?
We avoid Audio quality is an important factor in content.
Honest
No hype, and no promises we cannot keep.
We say Many tools. One platform.
We avoid The most powerful platform in the world!
10 Press

Writing about Bardiyah?

Here is a ready description you can copy as it is. If you need anything else, get in touch.

About, in English

Bardiyah is a platform built for Arabic content creators. It brings the whole content journey into one place, from the first idea and writing with AI, to recording with a teleprompter and working with your team, all the way to publishing. Available on the web and mobile.

نبذة بالعربية

بردية منصة عربية لصناع المحتوى، تجمع رحلة المحتوى كاملة في مكان واحد: من الفكرة الأولى والكتابة بمساعدة الذكاء الاصطناعي، إلى التسجيل أمام شاشة التلقين والعمل مع الفريق، حتى النشر. تعمل على الويب والجوال.

Press contact
info@bardiyah.net
Logo terms of use
You may use the Bardiyah logo to refer to the platform or to write about it. Do not alter the logo, and do not use it in a way that suggests a partnership or official endorsement without our written approval.

Everything above, in one file.

The logo in every form, the app icon, colours, typefaces and usage guide.

ZIP · SVG · PNG · Version 1.0