12 articles
What happens before filming and after publishing decides more than the filming does. Six articles on turning an idea into a plan, a script into a shot list, and performance into new ideas.
Planning — From idea to publish · One idea, several platforms
Before filming — From script to shot list
At publish — Writing the title and description
Afterwards — Reading a video's performance · YouTube's view-counting change
He saw everybody publishing seasonal content, decided to make one, finished it mid-month and arrived late. Why people lose seasons, a countdown schedule, three kinds of seasonal content, and what to do when you miss one.
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He hit publish and sat refreshing the page for a full hour. He never noticed that the subtitles had not uploaded, that a link in the description was broken, and that the first comment was a question left unanswered for two days.
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He wrote a month's plan with eight videos and pinned it above his desk. In the second week he was ill for two days and the whole thing fell apart. Why plans collapse, four columns in a calendar, and the backup-video rule.
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Two videos on the same subject: one died after a week, the other still brings views two years on. The difference was one sentence, the phrase people actually type when they search.
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He liked your video, clicked your channel name, found a hundred videos stacked with no order, and went back where he came from. Why the second video matters more than the first, how playlists are built, and which video to pin.
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You published a video, refreshed analytics twenty times in two hours, then changed your whole approach. Five situations where a number is silent, four numbers that suffice, and one question before any metric.
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One day you'll open analytics and see your views have risen for no reason. What changed in how views are counted, why earnings aren't affected, and what to measure instead.
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Two weeks on the video, and forty seconds on the title before uploading. Why the title is written after the script, four formats that work, and three layers for the description.
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In the edit he discovered a third of his voiceover had no image behind it, and he was already home. How to derive a shot list from a script, the coverage rule, and why it's ordered by location.
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Two videos, one with many views and one with few, and the second was the better one. How to read drop-off points and replayed moments, and turn them into notes that feed your idea backlog.
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He uploaded the same clip to three platforms and it underperformed on all three. Separating the core from the wrapper, what changes per platform, and when not to publish at all.
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Eleven weeks without missing one, then a short trip stopped the channel for two months. Why people fall into the video-a-week trap, and how to build a backlog and rhythm that survive being busy.
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