One in the Morning, and a Channel You'd Never Seen
Imagine you're in bed, phone in hand, scrolling aimlessly before sleep.
And a channel appears that's in your exact field. Same subject, same kind of videos, same audience you're talking to.
You open it and look at the first video: three hundred thousand views. You scroll down: the channel's very first upload went live four months after yours did.
You put the phone face down on the table.
And you don't fall asleep easily that night.
Every creator passes through this moment. The problem with it isn't that it hurts. The problem is that it hands you a verdict about yourself built on incomplete information.
Why the Comparison Is Invalid in the First Place
And the reason is technical, not emotional.
You're comparing one number across two situations that differ in ten things you can't see.
The channel's age. A four-year-old channel has an archive that works while it sleeps. Half its views today might come from videos published two years ago. That's accumulated capital you don't have yet, and it says nothing about the quality of what you're making this month.
Where its visibility comes from. A channel reaching strangers through recommendations has completely different numbers from one watched mainly by its own subscribers. The first has much lower rates and much higher totals. Compare the first's click-through rate to the second's and you'll reach an exactly backwards conclusion.
Its language and market. The English-speaking audience is many times wider than the Arabic one, and the absolute numbers simply aren't comparable.
What they didn't publish. You don't know how many of their videos failed, how many they deleted, or how many years they worked with no results before you ever heard of them.
And sometimes their budget and their team. What looks to you like style and taste is very often three people working full time.
What You Can Legitimately Take From Them
The numerical comparison doesn't hold. But reading their work does hold, and holds very well, if you ask the right question.
The wrong question, the one you ask at one in the morning: how many views do they have?
The right questions: what do they do in the first ten seconds? How do they build the title against the thumbnail so the two don't repeat each other? When do they move from one point to the next? And what do they leave out of the video entirely?
These are things you can see with your eyes, copy, and test. Numbers can't be copied.
There's a practical method worth trying: take one video that worked for them, sit down with a pen and paper, and write out its structure in ten lines. What happens in each minute. You'll learn more in those ten minutes than in a month of staring at a view counter.
Compare Yourself to Yourself
The only comparison that produces a decision you can act on is your channel today against your channel six months ago.
And three things are worth comparing.
Retention within the same format. Your explainer videos today against your explainer videos six months ago. Are you holding people longer?
Click-through rate across ten videos rather than one. Has your baseline moved up?
And first-month views. Does a new video now start from a higher point than it did half a year ago?
All three are measured inside your own conditions. Same field, same language, same audience, same team, which is usually just you. That's why they tell you something real about your progress, and why they don't lie to you.
One Number Worth Looking At Outside Your Channel
And it isn't really a number.
What are people asking for in other people's comments that nobody is making?
This is the best material you can take from channels in your field, and it has nothing to do with their numbers.
Open a successful video in your area, read the comments top to bottom, and look for the sentences that start with "I wish someone would explain" and "yes but how do you". Every one of them is a video idea nobody has made yet.
In Short
Someone else's channel differs from yours in age, market, language, traffic source, team size, and everything they didn't publish. Their numbers don't measure you and don't say anything about you.
Take their structure, their style, and the questions sitting in their comments.
Then compare your numbers to your numbers from six months ago. That's the only comparison you come out of with a decision instead of a bad night.
Related articles
-
How Do You Find Out What Your Audience Actually Wants? Five Practical Ways
They voted for "deep, detailed content", then left it at minute three. Five ways to find out what your audience wants, and why behaviour is more honest than words.
-
When to Ignore a Number in Your Channel Analytics
You published a video, refreshed analytics twenty times in two hours, then changed your whole approach. Five situations where a number is silent, four numbers that suffice, and one question before any metric.