Script writing

A script is the map you film from. Most of what fails in a video had already failed in the script, before the camera was opened. Seventeen articles covering the road from your first line to the last pass before filming.

Start here

If you have never written a script, read these three in order:

• How to write a script, step by step — the whole method, from a saved idea to cards ready to shoot
• How to write a strong hook — the first ten seconds decide whether anyone stays
• Seven common mistakes — read it after your first script; you'll recognise more than one

Long-form video

Anything past ten minutes needs a structure, not a stretched idea:

• Long-form structure — splitting it into chapters that carry each other
• Pacing and transitions — when to speed up, when to slow, where it sags
• Revising a long script — four passes that cut what doesn't belong

By format

Each format has its own writing logic:

• The tutorial video — explaining without boring people
• The review video — honest and useful at once
• The list video — variety inside repetition
• The personal story — where to stop sharing
• Interviews and documentary conversation — you write the path, not the answers
• The video podcast — structured, not scripted

Short-form video

A short isn't a long video after trimming:

• Two structures, not one trimmed down — why long doesn't compress into short
• Formats that work in Arabic — six that work, and why imports fail
• The three-minute line on Reels — length is a distribution decision

Before you publish

• Writing a sponsored segment — an ad that doesn't cost you trust
• Facebook's original content rules — why the originality test is a script test