He asked the assistant to write the script, got back a polished text that said nothing, read it aloud and did not find himself in it. The difference between "write me" and "review mine", four separate reviews to ask for, and ready-made prompts.
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He switched on automatic dubbing, views rose, then he read a comment mocking a phrase translated literally, and found watch time in the new language at the bottom. Three levels of translation, what machines always ruin, and where to check yourself.
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He asked the assistant about the history of a place and got a name, a date and a figure in one neat paragraph. He said it in the video, and a comment arrived with a source proving the man never existed.
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He opened a membership with three tiers and twelve perks, four people joined, and he ended up working for four people more than for forty thousand. Four conditions before you open one, the only perk that works, and why one tier is enough.
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He posted a poll asking what to film next, the majority picked the idea he did not want, he made it, it was his worst video, and the people who voted for it never watched. The difference between taking part in the material and taking part in the decision.
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He spent two months filming a forty-lesson course, published it, and three people bought. Why the big product is the worst place to start, the question that comes before any product, four formats that work, and how to test the idea in a week.
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He delivered the video, they said "lovely work", and then every week became "next week" for three months. Why payment is arranged before delivery rather than after, five things that decide when your money arrives, and a three-message follow-up schedule.
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The company replied with one line: "send us your media kit." He sent a message with his subscriber count and never heard back. One page in a specific order, which numbers to include, and what to write if your channel is small.
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He built his channel's identity on a beautiful font from a site that said "free", and a year later the designer emailed him. The difference between three things everyone conflates, the five meanings of the word free, and one file that saves you.
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They took his drone at customs before he left the airport and handed him a paper in a language he could not read. Four questions that settle any country, which sources to trust and in what order, and five minutes on the ground before every flight.
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He flew four thousand kilometres to film one man, and found the house shut and the phone ringing out. How to tell whether your film rests on a single point, four backup plans to write before you leave, and what to do in the first three hours.
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He walked into the market at its busiest hour and came out half an hour later with twenty minutes of shaky footage and two questions he never answered. Why the crowd is not the problem, three positions to film from, and what to say when someone asks.
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