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What to Do When Someone Copies Your Content

Practical steps when your content gets copied: document first, classify the case, message, then report — plus what not to do and how to protect your work in advance.

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How Do You Find Out What Your Audience Wants?

Five ways to learn what your audience wants: asking directly, polls, recurring questions, reading behaviour, and talking to one person — and why behaviour is more honest than words.

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How Should You Reply to Comments?

Replying to comments is part of the work: how to order your priorities, what makes a reply good, when not to reply, and how to bound the time it takes.

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Cutaways: When to Use Them and Why

Cutaways do three jobs: showing what you're saying, hiding the cut, and resting the eye. How many you need, where to get them, and the mistakes that spoil them.

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